Blog Basics For Attorneys
Today, if you want to be found on the Internet, you need a Blog. It's no secret that search engines like Google and MSN favor timely dynamic Blog articles over old static web sites in their rankings. It is common to see a well written Blog article rise to the first page of Google after only a week on the Internet. Your webmaster and Search Engine Optimizers don't want you to Blog because there's no profit in it for them, yet Blog articles make the perfect companion to your existing optimized website. Blogs can be laid out to stand alone so clients can call you directly from your articles or they can be set up to drive traffic to your website for contact information, the choice is yours. Either way, attorneys who maintain a Blog on the Internet are enjoying a stream of clients widely overlooked by the competition.
Blogs were invented to make it simple for anyone to get their message on the Internet without requiring any knowledge of web design or complicated page coding and today's blog articles are easier to write than ever. In fact, the page you are reading now is a Blog article. By following the simple instructions below, you can create blog articles that will keep you at the top of the search engines.
1. The first thing you need to do is Sign in. Click the "Sign in" button in the upper right of the main home page.
2. Put in your existing Sign in name and password to continue as shown below.
3. After you are signed in, click the "Control Panel" button that now appears on the navigation bar.
4. Once you are in your Control Panel, you can click the button that says "My Blogs".
5. Next click the button that reads "Write a Blog Post"
6. Make up a catchy title for your article. This title will be plastered all over the Internet, so try to make it interesting and accurate. You might also consider using your city name in the title. For example a family lawyer in San Diego writing an article about divorce should include the words "San Diego Divorce" in the title. A title such as "Save Money With San Diego Divorce Mediation" would be perfectly acceptable.
7. Now just type the body of your article. Do not try to sell yourself here, there are plenty of features of your Blog that can do that nicely. Instead, use this opportunity to share some uncommon knowledge with your readers and let them get to "know" you and your personality. Be mindful of your word choices and try to use search terms wherever possible. Sticking with our title example above, using words like "San Diego Divorce Lawyers", which is a major search term for San Diego California, would be a good choice.
8. Once you have written the body of your article, you should put some search terms in the "Tags" field. Tags are another word for search terms commonly used on Blogs and make it easier for people to search for you. At a minimum, always put your city name followed by either "Divorce" or "Child Support". You can put as many tags as you like, just separate them with a semi colon.
9. Now just click the "Publish" button and you're all done. That was easy.
10. To exit the Control Panel and go back to the front page, click the button that reads "Exit Control Panel and Return to Site".
Please note that your blog article will not instantly appear on the front page of the site, it takes a few minutes for the server to run it's routines and put you there. While you are on our front page, you benefit from the extra exposure of our own advertising and marketing advertising, so its a good idea to add a new article whenever you no longer appear on our front page.